Project preparation guide
Everything your project needs, in one clear list
Pick the kind of work you are starting. You will see exactly what we need from you — information, files, accounts — grouped into short parts. Then send what you have through the form at the end.
You do not need everything ready. Send what you have now, even if it is little. Optional items are marked, and we help you complete the rest step by step.
Start here
What are you preparing for?
Choose the closest match. Every list below is short on purpose — these are the things that actually hold a project up when they are missing.
For a new identity, or a refresh of one you already have: who you are, what exists today, and where the brand has to work.
Who you are
This is what we write and design from. A few honest lines beat a long document.
-
Business name as customers say it
In Arabic and English if you use both, spelled exactly the way you want it printed.
-
What you do, in a few lines
What you sell, who buys it, and since when.
Word · PDF · a message is fine
-
What makes you different
The reason a customer picks you over the one next door.
-
The tone you want Optional
Formal, warm, young, premium — or three brands whose tone you would be happy with.
What exists today
Even an old logo on a business card helps. Send the original file if you can find it.
-
Current logo, in its original file Optional
The design file is best. A high-resolution image works; a screenshot does not.
AI · EPS · PSD · SVG · PNG · PDF
-
Colours and fonts in use Optional
Colour codes if you know them, and the name of any font you already use.
-
Printed and digital material Optional
Cards, menus, packaging, signage, profile photos — whatever carries the brand now.
PDF · JPG · PNG · ZIP
-
What you want to keep, and what to drop
Naming the one thing you dislike saves a whole round of revisions.
Where the brand has to work
An identity that only works on a screen fails at the first signboard.
-
The places you will use it
Social profiles, website, packaging, branch signage, uniforms, vehicles.
-
Languages the brand must read in
Arabic, English, or both — it changes how the logotype is drawn.
-
Anything already printed in bulk Optional
Tell us before we design, not after — it decides what can change.
References
Showing is faster than describing.
-
Brands you like
Three is enough, from any country or industry, with one line on what you like about each.
Links · screenshots
-
Your closest competitors Optional
Who you are compared to in your customers' minds.
Links
For running your channels: the accounts and access, the brand material, what we post about, and what success looks like.
Accounts and access
Nothing can be published from the outside. Access is the one item that always delays a start.
-
Links to your current pages
Every channel you own, even a neglected one.
Links
-
Admin access on each page for each channel
An invitation to our account is enough. We never ask for your password.
-
Business Manager or ad account Optional
If one exists. If not, we open and configure it with you.
Brand material
So every post looks like it came from the same company.
-
Logo files
Original file if you have it, in colour and in white.
AI · SVG · PNG · PDF
-
Colours and fonts Optional
Or a brand guide, if one was made for you.
PDF
-
How you speak to customers
Formal or friendly, Arabic or mixed, anything you never say.
What we will post about
The month's plan is built from this. Without it, content becomes decoration.
-
Your services or products
A list of names is enough; we write the detail with you.
Word · Excel · PDF
-
Photos and videos you own
Real material from your place, your team or your products — it always outperforms stock.
JPG · PNG · MP4 · MOV · ZIP
-
Offers, prices and seasons Optional
Anything dated: a launch, a discount, a season that matters to you.
-
Questions customers keep asking Optional
The five you answer every week. They become the content that actually sells.
Goal and audience
This is what we measure against at the end of each month.
-
What you want from the channels
Messages, calls, orders, bookings, or being known in a new city.
-
Who your customers are
Age, city, and whether they buy for themselves or for a company.
-
Who answers messages, and when
A reply after a day loses the customer that an ad paid for.
For campaigns on Meta, Google, TikTok or outdoor: what you are promoting, the accounts and tracking, the creative, and the numbers.
What you are promoting
A campaign sells one clear thing. Several at once sells nothing.
-
The product or service in the campaign
One offer, described the way a customer would understand it.
-
Price, or the range
It decides the audience and the wording. We publish nothing you have not approved.
-
The offer or reason to act now Optional
A discount, a free consultation, a limited quantity — if you have one.
Accounts and tracking
Without these, the campaign runs blind and nothing can be improved later.
-
Ad account access for each platform
Meta Business, Google Ads, TikTok Ads — whichever you have.
-
The payment method on the account
Ad spend is paid by you directly to the platform; we never hold it.
-
Website, pixel and analytics Optional
Site link plus access to the pixel and Google Analytics if they exist.
Links
-
Where the customer lands
A page, a WhatsApp number, a form or a phone line — and who answers it.
Creative material
The creative decides the cost per result more than the targeting does.
-
Product or service photos
The clearest you have. We tell you quickly if a shoot is needed.
JPG · PNG · ZIP
-
Video material Optional
Even phone footage from inside your business is usable.
MP4 · MOV · ZIP
-
Previous ads and their results Optional
What worked and what did not saves us testing it again with your money.
Screenshots · PDF · Excel
Reach and budget
Plain numbers. We will tell you honestly what they can and cannot buy.
-
Cities or areas to reach
Where you can actually deliver or serve.
-
Monthly budget you have in mind
A range is fine. It shapes the plan rather than judging it.
-
When you want to start
And any date the campaign must be live by.
For a site or a store: the company information, the pages, the brand and media, the products if you sell, and the accounts.
Company information
This becomes the text of the site, so send it the way you would say it.
-
Name, and a line that describes you
The sentence that goes under your logo.
-
About the company
A paragraph: what you do, since when, and for whom.
Word · PDF
-
Services or products with a short description for each service
Title plus two or three lines each. We shape the rest.
Word · Excel · PDF
-
Contact details and addresses
Phone, WhatsApp, email, branches, working hours, map location.
Pages and structure
Knowing the shape before we design saves rebuilding it after.
-
The pages you want
A simple list: home, about, services, work, blog, contact.
-
Languages of the site
Arabic, English or both — it affects the design, not only the text.
-
Your current site, if any Optional
The link, and what you want kept from it.
Link
-
Sites you like Optional
Two or three, with a line on what you like in each.
Links
Brand and media
Real photographs of your own work make the difference between a template and a site.
-
Logo and brand colours
Original logo file if you have it.
AI · SVG · PNG · PDF
-
Photos of your work, team or place
The highest resolution you have; we handle the optimisation.
JPG · PNG · ZIP
-
Certificates, clients or partner logos Optional
Anything that earns trust on the page.
PNG · PDF
If you are selling online
Skip this part if the site is not a store.
-
Product sheet for each product Optional
Name, description, price, variants and stock — one row per product.
Excel · CSV
-
Product photos for each product Optional
Named so each photo can be matched to its row.
JPG · PNG · ZIP
-
Payment and delivery Optional
How you want to be paid, where you ship, and what it costs.
Accounts
Ownership stays yours. We only need access to work.
-
Domain and hosting
Who owns them and where they are registered. If you have neither, we arrange it in your name.
-
Business email Optional
Whether you already have mail on your domain, or want it set up.
-
Analytics and Search Console Optional
Access if they exist; we create them if they do not.
For a shoot: the idea and where it runs, the logistics of the day, the brand material, and your references.
The idea
One message per video. Two messages means neither is remembered.
-
What the video is for
An ad, an introduction to the company, a product explainer, a testimonial.
-
The one thing the viewer should remember
Say it in a single sentence.
-
Where it will run, and how long
Reels, YouTube, a screen in a branch, a conference — each has its own length and shape.
-
Script or key points Optional
Even rough notes. We write and refine from them.
Word · PDF
The shoot day
These are the items that move a shooting date, so they are worth settling early.
-
Location
Your place, a studio, or outdoors — with photos of the place if you have them.
JPG · PNG
-
Who appears on camera
Your team, presenters, or nobody. Tell us if they have filmed before.
-
Permits and timing Optional
Any permission needed to film, and the hours you can close the place.
-
Products or props to appear Optional
And who brings them on the day.
Brand material
So the finished film looks like the rest of your work.
-
Logo and brand colours
For titles, captions and the closing frame.
AI · SVG · PNG
-
Previous videos Optional
What you liked about them, and what you did not.
Links · MP4
-
Music or voice preferences Optional
Energetic or calm, Arabic or English voice-over, male or female.
References
One reference video is worth a page of description.
-
Videos you want it to feel like
Any brand, any language. Tell us which part you mean.
Links
-
Anything to avoid Optional
A style, a tone, or a competitor's look.
For being found and measured: the site and its access, what you want to be found for, the content you own, and the numbers today.
The site and its access
Search work is done inside the site, so access is not optional here.
-
Site link
And any other site or landing page you own.
Links
-
Admin access to the site
An editor account is enough for most of the work.
-
Search Console and Analytics
Access if they exist; we set them up properly if they do not.
-
Hosting and domain details Optional
Only needed when something has to change at the server.
What you want to be found for
In your customers' words, not the industry's.
-
Services and the cities you serve
Search is local before it is anything else.
-
Words customers actually type
Including the wrong spellings and the colloquial ones.
-
Competitors who appear ahead of you Optional
Two or three links tell us what we are up against.
Links
Content you already own
Rewriting what exists is faster and ranks sooner than starting from nothing.
-
Existing pages, articles or profiles Optional
Anything written about your business, even on another platform.
Word · PDF · Links
-
Product or service descriptions Optional
The text as it stands today.
Word · Excel
-
Photos you own the rights to Optional
Your own images outrank stock, in search as well as in trust.
JPG · PNG · ZIP
The numbers
We cannot show improvement without knowing the starting point.
-
Where your customers come from today
Social, search, referrals, or walking in.
-
Current reports, if you have any Optional
Analytics exports, ad reports, or a sales sheet.
PDF · Excel · CSV
-
How a lead reaches you
A form, WhatsApp, a call — and where it is recorded after that.
What happens to what you send
-
It stays private
Your files are stored where only our team can open them. They are never published and never shared.
-
We reply within one working day
With what we received, what is still missing, and the first step we suggest.
-
Nothing has to be final
Send a draft. It is faster to improve something together than to wait for it to be perfect.
Send it over
Send what you prepared
Three short steps. Only the marked fields are required — everything else helps us start faster.